This course will look at the digital technologies that make up the new world of “digital convergence.” This course will also help students to develop necessary digital media production skills and use them critically to solve media development problems. The course will examine the effects of digital media convergence on psychological life, on industry, and on communities local and global through a variety of theories and paradigms.
1 - The chapter gives a basic overview of different verbiage affiliated with both the internet and World Wide Web. This piece, much like the beginning chapters of Thomas Friedman’s “The World is Flat” in that it shows how the terminologies and technologies encompass our lives and careers.
COUNCIL ROCK = STEVE REUSTLE
2 - 3 Main points: A. Web browsers B. Advancements (technological) –building blocks C. FTP/CSS
3 - The Key to CSS us the ability to set a style for a group of elements on your web site or blog; for example, how the headlines of body text should be displayed (p.34 / Web browsers in themselves are limited in their ability to handle the massive amount of information available online (p.14 / You should use FTP when you have shot some photos or video recorded some audio and want to publish the material online (p.21).
4 - This piece was not challenging as it was more the most part, information I already know. The pieces I did not know were very technical and not interesting. Nonetheless, this information is necessary to know as it is the foundation of our ever evolving technological society.
5 - Name one thing you read in this article that you knew nothing about? Why do you think you knew nothing about this? How important do you think it is that you did not know it/are aware of it now?
6 - I can not use this work in my paper however as stated above this relates to the real world because it is necessary to know the foundation of our ever evolving technological society.
EQUIPPING YOUR ORGANIZATION FOR THE SOCIAL NETWORKING GAME And Constructs for Web 2.0 learning environments: a theatrical metaphor
Summary The two articles look at the development of social networking sites resulting from advanced Web 2 technologies. Barnes and Barnes discuss the various forms of social networking sites and why organizations should adopt them in their business plans while Tua, Blocher and Roberts examined the development of web 2 technologies through a theatrical metaphor.
Key Ideas
1. The evolution of Web 2.0 technology has allowed us to communicate and interact with others in multiple ways and share information and knowledge like never before. “ Web 2.0 technology aims to enhance mediated knowledge creation, information sharing, …………… These concepts have led to the development and evolution of Web-based communities and hosted services, such as social networking sites, wikis, blogs.” Tua, Blocher and Roberts, Page 256
2. Positive relationships can be developed through social networking sites “Social relationships can promote affection, information, and trust relationships, and effective relationship management.” Tua, Blocher and Roberts, Page 260
3. In developing a social networking business plan, companies should not just target the younger generation. “Statistics demonstrate younger generations are more attuned to Web 2.0 technology ……. Organizations entering the planning stage should assemble a group of diverse, knowledgeable persons – do not rule-in or rule-out inclusion of individuals based on ageist notions.” Barnes and Barnes, Page 32
Challenging concept My most challenging concept with the social networking sites is how it will be fully utilized into the business world. I still see it primarily as a place to share pictures and stories with friends. I understand how some businesses and individual’s can use such sites to promote they, but am still challenged with how the majority of companies integrate it. The article mentioned that only 2% of Fortune 100 companies have it ‘firmly en-trenched’ in their day-to-day business. How does a company like JP Morgan Chase or Boeing incorporate it into its business plan, if it at all does?
Discussion Questions 1. The paper made note of a major U.S. airline that uses Twitter to conduct its grassroots marketing activities. Do we feel this is an effective method of marketing, given the relative low number of people in this class actively using twitter? 2. Twitter doesn’t make a profit, so in order to do so it may need to charge. If this happens what impact may it have on its usage? On the same topic, what would be the impact on usage if there was a nominal fee to use facebook and myspace also.
Relating to the ‘Paper’ / Real World These readings don’t relate to my paper but one of my goals of this course is to develop a greater knowledge of how to maximize exposure for our program through social networking sites. So in this aspect it was very appropriate to the real world and my understanding of it.
1 - The chapter gives a basic overview of different verbiage affiliated with both the internet and World Wide Web. This piece, much like the beginning chapters of Thomas Friedman’s “The World is Flat” in that it shows how the terminologies and technologies encompass our lives and careers.
ReplyDeleteCOUNCIL ROCK = STEVE REUSTLE
2 - 3 Main points:
A. Web browsers
B. Advancements (technological) –building blocks
C. FTP/CSS
3 - The Key to CSS us the ability to set a style for a group of elements on your web site or blog; for example, how the headlines of body text should be displayed (p.34 / Web browsers in themselves are limited in their ability to handle the massive amount of information available online (p.14 / You should use FTP when you have shot some photos or video recorded some audio and want to publish the material online (p.21).
4 - This piece was not challenging as it was more the most part, information I already know. The pieces I did not know were very technical and not interesting. Nonetheless, this information is necessary to know as it is the foundation of our ever evolving technological society.
5 - Name one thing you read in this article that you knew nothing about? Why do you think you knew nothing about this? How important do you think it is that you did not know it/are aware of it now?
6 - I can not use this work in my paper however as stated above this relates to the real world because it is necessary to know the foundation of our ever evolving technological society.
EQUIPPING YOUR ORGANIZATION FOR THE SOCIAL NETWORKING GAME
ReplyDeleteAnd
Constructs for Web 2.0 learning environments: a theatrical metaphor
Summary
The two articles look at the development of social networking sites resulting from advanced Web 2 technologies. Barnes and Barnes discuss the various forms of social networking sites and why organizations should adopt them in their business plans while Tua, Blocher and Roberts examined the development of web 2 technologies through a theatrical metaphor.
Key Ideas
1. The evolution of Web 2.0 technology has allowed us to communicate and interact with others in multiple ways and share information and knowledge like never before. “ Web 2.0 technology aims to enhance mediated knowledge creation, information sharing, …………… These concepts have led to the development and evolution of Web-based communities and hosted services, such as social networking sites, wikis, blogs.” Tua, Blocher and Roberts, Page 256
2. Positive relationships can be developed through social networking sites “Social relationships can promote affection, information, and trust relationships, and effective relationship management.” Tua, Blocher and Roberts, Page 260
3. In developing a social networking business plan, companies should not just target the younger generation. “Statistics demonstrate younger generations are more attuned to Web 2.0 technology ……. Organizations entering the planning stage should assemble a group of diverse, knowledgeable persons – do not rule-in or rule-out inclusion of individuals based on ageist notions.” Barnes and Barnes, Page 32
Challenging concept
My most challenging concept with the social networking sites is how it will be fully utilized into the business world. I still see it primarily as a place to share pictures and stories with friends. I understand how some businesses and individual’s can use such sites to promote they, but am still challenged with how the majority of companies integrate it. The article mentioned that only 2% of Fortune 100 companies have it ‘firmly en-trenched’ in their day-to-day business. How does a company like JP Morgan Chase or Boeing incorporate it into its business plan, if it at all does?
Discussion Questions
1. The paper made note of a major U.S. airline that uses Twitter to conduct its grassroots marketing activities. Do we feel this is an effective method of marketing, given the relative low number of people in this class actively using twitter?
2. Twitter doesn’t make a profit, so in order to do so it may need to charge. If this happens what impact may it have on its usage? On the same topic, what would be the impact on usage if there was a nominal fee to use facebook and myspace also.
Relating to the ‘Paper’ / Real World
These readings don’t relate to my paper but one of my goals of this course is to develop a greater knowledge of how to maximize exposure for our program through social networking sites. So in this aspect it was very appropriate to the real world and my understanding of it.